Azzedine Guettouche

I'm the founder of Haut-Hisse, a YouTube channel followed by more than 780,000 subscribers, and of the site you're reading. For over 8 years I've worked in growth marketing, including for Y Combinator-backed startups, which showed me up close how a brand gets built and what its numbers really say. Here, I break down the strategies brands use and the psychology behind them. My goal: help you understand how they work, appreciate the genius behind certain moves, and give you what you need to draw on them in your own experience or business.